STRATEGIC PLANNING

 

Before entering the journey of product development or the process of updating an existing product, there are many considerations and decisions to be made. Relevant information is the key to success.

 

We benchmark ideas, analyze them by different views and develop their scope by looking at hard facts. These facts will be the base of pre-studies and feasibility studies that can be used as input for market requirement directives (MRD) and business plans.

 

We believe in closing the gap between end consumer and product development, but also improving the critical internal link between management - sales - design – productions. A good and regular exchange of information makes the product more likely to succeed.